Synopsis
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Pink Ribbons, Inc. (2011) is a 1h 37min documentary feature film by Léa Pool. Breast cancer has become the poster child of corporate cause-related marketing campaigns.
Key facts
Crew
Québec / French
Trailer
Stills
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Festival History
Titles
| Original title | Pink Ribbons, Inc. | English |
| Alternate title | L'Industrie du ruban rose |
Releases & classifications
| Theatrical | Canada | September 11, 2011 |
| Theatrical | United States | April 21, 2012 |
| Classification | United States | PG |
Versions & editions
| Original version (English) |
Full credits
| Director | Léa Pool |
| Cast | Samantha King (Herself), Barbara Brenner (Herself), Barbara Ehrenreich (Herself), Nancy Brinker (Herself), Susan Love (Herself) |
| Screenplay | Nancy Guérin, Patricia Kearns, Léa Pool |
| Producer | Ravida Din |
| Cinematography | Sylvaine Dufaux, Daniel Jobin, Nathalie Moliavko-Visotzky |
| Editing | Oana Suteu Khintirian |
Additional data: TMDB.
Source: Cinémathèque québécoise, linked catalogue data (CC BY 4.0)
Source: Ministère de la Culture et des Communications du Québec (CC0-1.0)
