The Final Copy of Ilon Specht
Synopsis
The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
The Final Copy of Ilon Specht (2024) is a 18 min documentary short film by Ben Proudfoot. The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's...
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Festival History
- CANNES INDIE SHORTS AWARDS 2025 generic
- HollyShorts Film Festival 2025 generic
- Calgary International Film Festival 2024 generic
Identifiers & sources
| IMDb | tt32490751 |
| TMDB | 1325198 |
